You’re Gonna Sink or Swim
Staring at the splattered text (inspired by a then-recent watercolor I did for a final), I wanted to figure out some use for it for my typography final, something web-related and kind of minimalist, but would work with it and demonstrate what I had learned.
Placing it on a white canvas, I noticed that it seemed to thrive on the blank space, it didn’t need much else – and it even made a natural corner, perfect to align something in the space. The long black drops lead the eye down the page, allowing the user to access content further down and still have something interesting to look at. As I designed around the phrase, it came to develop a meaning, a story, and became a literal analysis to my plight. Taking this as my cue, I let the muse take over, spilling out prose to fill my content box.
The end result is a site design comp (a forerunner to my portfolio), focusing on the typographic header illustration and bright, saturated CMYK colors accented with black and subtle grays on a vast canvas of white. There is organization and hierarchy in a block structure, though the site still breathes because of all the whitespace. A large, informative footer floats in the bottom while the navigation hangs on top, broken down into sub-pages and aligned nicely with the main content block.